Multi-touch digital marketing

Zyxel

Objective

Zyxel Multi-touch digital marketing

Multi-touch digital marketing campaign promoting Zyxel’s SMB security firewalls by raising awareness of the threats that GDPR and Ransomware pose to small businesses. Prospects are guided towards a security audit that provides solution recommendations based on the results. This campaign is integrated with Zyxel’s Marketo instance and is driven by a range of digital assets including:

Interactive security assessment

Optimised landing pages

Promotional video

Social media content (organic and paid)

Paid ads (display and search)

Non-gated infographic

Gated solutions guide

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