Prism Love Your Content

If you believe in the quality of your content, it’s only going to be better.

Being able to deliver fantastic digital content has never been more important for B2B technology brands. The pandemic threw a curveball the likes of which we’ve never seen before, and marketers around the world have had to respond to radically different buyer trends. As the demand for new digital content quickly grew, Fintech brands that stood out were successfully creating and distributing agile, timely content that was a step above the rest.

What do you stand for?

As well as being an accelerator for digital content, COVID-19 has redefined the importance of displaying a clear and defined brand purpose. Organisations are looking for likeminded brands that clearly know how they can support the goals and solve the challenges of their customers.

It’s getting noisy out there.

You’re not alone in your quest for digital excellence. Through necessity, every competent B2B brand is doing the same thing; pushing out content through the usual digital channels. It’s never been more important to ensure your flag is flying higher than the competition.

In ’22/’23, your B2B Fintech marketing
campaigns need to be

Here’s how

1

“Content Experience”

your Marketing keyword for ’22/’23.

If you should focus on one thing, it’s the delivery of an excellent content experience.

Why?
If the experience isn’t great, it doesn’t even matter how good the content is – less people will absorb it.

Creating engaging, memorable, dazzlingly creative content that’s screaming to be read, watched or heard will deliver more ROI, drive more conversions, and push people further down the funnel.

INTERACTIVE EBOOKS

Take your PDF-based downloadable content up a notch by converting them into fully-responsive, accessible and interactive experiences complete with rich analytics overlays.

USER
EXPERIENCE

Leave a lasting impact by delivering excellent digital experiences. Ensure your content aligns with your persona research, is responsive, easy to navigate and data-driven, while still looking awesome.

HUMAN TOUCH

Create content that delivers a human connection, allowing your brand values to shine through while delivering value that showcases your products and services.

2

Digital trends

How can you use trends to drive your content forward in 22/23?

IMMERSIVE CONTENT

Content pillars act as the focal point of your digital campaigns. Landing page, content library, and SEO engine, all rolled into one engaging content format.

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DATA
VISUALISATION

Use interactive elements to make your data sing; with data-heavy content, implementing filters and interactive toggles makes a world of difference.

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BIG VIDEO

Explore

INTERACTIVE CONTENT

Active > Passive. Allow your contacts to engage with your content and brand by implementing a range of interactive content into your strategy.

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SEXY
PARALLAX

Add some movement to your landing pages and leave a lasting impact. Use motion to draw attention to key content, and tell a clear story using animation.

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BOLD FONTS AND TYPOGRAPHY TAKE CENTRE STAGE

Make an IMPACT with creative typography, bold fonts,
and creative use of lettering.

AMPLIFY YOUR
ICONOGRAPHY

Supercharge the application of your brand icons by letting them take centre stage.

THE RIGHT IMAGE TELLS A THOUSAND WORDS

Carefully curated images have power. The power to invoke emotion. Reinforce a story. Emphasise a point. Don’t use them to fill a space – use them to strengthen your content.

3

Hybrid events

Although events are starting to slowly reemerge, it’s expected the event industry won’t be back to pre-pandemic levels until 2023 at the earliest. When it does, we anticipate hybrid events will be “the new normal”.

The world is suffering from webinar fatigue

Implementing a digital strategy into your broader physical event strategy can have a broad range of benefits, including;

AUGMENTED
REALITY

Merge digital with analogue. As live events reopen, consider how AR can offer a hands-free alternative to collateral, while making your presence memorable.

4

Get the show on the road with film and video

Video is a powerful, versatile and compelling B2B content format that can be applied in so many ways for sales, marketing and internal communications.