The challenge.
ACI Worldwide came to us with a clear challenge: to cut through the noise in a crowded, jargon-heavy industry and create a bold, distinctive identity for their fraud prevention solution. While the product itself was robust and trusted by financial institutions globally, it lacked a cohesive market-facing presence that could clearly communicate its strengths. ACI wanted a campaign that would not only define the solution’s value but also make it stand out - both strategically and visually - against competitors.
The approach.
We started by diving deep into the world of fraud prevention, working closely with ACI’s team to understand the technology’s unique capabilities and what mattered most to their customers. From this insight, we developed a messaging framework that repositioned the solution as a proactive, intelligence-led tool - one that doesn’t just respond to fraud, but anticipates it. This idea became the foundation for the campaign and was brought to life through the tagline: "Others react. We predict.".
Building on that strategic platform, we created a campaign concept that expressed both the authority and innovation behind ACI’s approach. Visually, we developed a bold, modern identity system that conveyed clarity, confidence, and forward-thinking - qualities that were often missing in the space. From campaign design to social assets to a full landing page build, we ensured every element worked cohesively to reinforce the core message and equip ACI’s teams with tools that were both compelling and easy to deploy globally.
The outcome.
The result was a fully integrated campaign and brand identity that gave ACI Worldwide’s fraud solution a clear point of difference in the market. The messaging and tagline helped reposition the product as a leader in predictive fraud prevention, while the design system and digital execution gave the campaign longevity and flexibility across channels and regions. Most importantly, ACI launched with a renewed confidence, armed with a powerful story that turned a complex solution into a clear, market-ready proposition that stood out from the crowd.
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