The challenge.
ACI Worldwide sought to reposition its annual "Prime Time for Real-Time" report into a more engaging and impactful format. The traditional long-form written content wasn't effectively capturing the dynamic nature of real-time payments or ACI's leadership in this space.
The approach.
Prism transformed the report into "Inside Real-Time," a multimedia content platform inspired by leading consumer video platforms. The team filmed over 40 real-time experts across seven global locations, producing documentary-style videos that highlighted ACI's position in the real-time payments sector. Additionally, micro-interaction tracking was integrated into the platform, allowing ACI to gain insights into user priorities and intent.
