The challenge.
Amadeus aimed to shed light on the complexities of foreign exchange (FX) in travel payments. They needed to present intricate data in a way that was both informative and engaging for stakeholders in the travel industry.
The approach.
Prism developed a comprehensive campaign that included a detailed report, an explanatory video, a dedicated landing page, and various digital assets. This multi-faceted approach ensured that the information was accessible and engaging across different platforms.
