The approach.
From the initial brief, the PrismCreate events team provided end-to-end event management. This included pre-event site visits, creative concept development, production management, and social media support to build excitement and extend the reach of the event. We also designed and built multiple product demos, showcased in a dedicated ‘Meet the Experts’ area, which became a highlight for attendees eager to explore Amadeus’ payments solutions.
Our team remained in Madrid for the duration of the event, managing everything from filming and production to the smooth running of activities on-site — ensuring every detail was handled with precision.