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The challenge.

Amadeus Payments sought to position themselves as a thought leader in the hospitality payments sector, providing valuable insights into the future of payments in the industry. The challenge was to create a compelling, data-driven report that would resonate with key decision-makers and elevate Amadeus’ reputation in the space. In addition to the report, Amadeus wanted to support its findings with engaging multimedia content, including a video and LinkedIn assets, to maximize the report’s impact and reach.

The approach.

We worked closely with Amadeus to develop a thought leadership report that showcased their expertise in the hospitality payments space. The report combined industry trends with data-driven insights, offering strategic recommendations for businesses in the sector. Alongside the report, we created a video summarizing its key findings and designed LinkedIn assets to drive engagement and promote the report across social channels. These assets helped increase visibility and reach among industry professionals.
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The outcome.

The thought leadership report successfully positioned Amadeus Payments as a leading authority in the hospitality payments space. The report, complemented by the video and LinkedIn assets, gained significant traction and was widely shared across the industry, boosting Amadeus’ credibility and visibility. The campaign reinforced their leadership in the sector and helped establish stronger relationships with target audiences.

This is B2B marketing, maximised. Let's make it happen.