The challenge.
For many Tech and Fintech brands, marketing automation platforms like Eloqua, Marketo, and HubSpot are powerful tools — but only if they’re used to their full potential. In reality, busy marketing and digital teams are often stretched thin, lacking the in-house time, resources, or specialist knowledge needed to design, build, configure, and execute high-impact campaigns. This can lead to underutilised technology, inconsistent brand experiences, and missed opportunities to engage and nurture audiences effectively.
The approach.
Dovetailing into our clients’ marketing teams, we support them across the end-to-end design, build, configuration, and execution of various email and web assets directly within their marketing automation platforms.
- Email and landing pages – creating bespoke, visually impactful designs for one-off campaigns, developing branded template libraries for consistent execution, and building WYSIWYG modules that empower non-technical teams to create content in-platform.
- Interactive tools – developing engaging HTML experiences, such as benchmarking tools, calculators, and interactive infographics, all fully integrated into the client’s marketing platform for ease of tracking, security and compliance.
- Forms and registration processes – building tailored forms for webinars and events to capture essential data.
- Campaign set-up and distribution – orchestrating everything from single-email sends to complex, multi-step nurture flows, including segmentation, scheduling, and platform settings.
- Reporting and insights – creating standard and customised reports that give teams visibility on KPIs like open rates, click-through rates, form submissions, and more.
Our cross-platform expertise means we can flex to each client’s set-up, workflows, and objectives, enabling them to deliver complex campaigns without the operational burden.
- Email and landing pages – creating bespoke, visually impactful designs for one-off campaigns, developing branded template libraries for consistent execution, and building WYSIWYG modules that empower non-technical teams to create content in-platform.
- Interactive tools – developing engaging HTML experiences, such as benchmarking tools, calculators, and interactive infographics, all fully integrated into the client’s marketing platform for ease of tracking, security and compliance.
- Forms and registration processes – building tailored forms for webinars and events to capture essential data.
- Campaign set-up and distribution – orchestrating everything from single-email sends to complex, multi-step nurture flows, including segmentation, scheduling, and platform settings.
- Reporting and insights – creating standard and customised reports that give teams visibility on KPIs like open rates, click-through rates, form submissions, and more.
The outcome.
By taking on the heavy lifting, we enable global marketing and digital teams to:
- Increase campaign velocity – launching more campaigns, faster, without compromising quality.
- Maintain brand consistency – ensuring every asset and touchpoint reflects brand guidelines across all regions and teams.
- Maximise platform investment – unlocking the full potential of tools like Eloqua, Marketo, and HubSpot.
- Improve engagement – delivering high-quality, interactive, and relevant experiences that resonate with audiences.
- Free up internal resources – allowing marketing teams to focus on creativity and growth rather than being stuck in executional bottlenecks.
With our ongoing support, clients turn their marketing automation platforms into engines for engagement, conversion, and long-term brand impact — without the internal strain.
