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The challenge.

Amadeus had compiled in-depth insights into Travel Tech Investment Trends across eight key verticals - including travel sellers, airlines, airports, hospitality, payments, and corporations. The goal was to present these findings in a way that was both highly engaging and easy to digest for a professional audience. In addition to the content itself, the project needed to drive measurable marketing outcomes - moving readers further down the funnel through supporting assets and a lead nurture campaign.
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The approach.

We designed and developed eight interactive online reports using Prism Present, an analytics-backed content platform that enabled tracking of reader engagement. Each report was tailored to its vertical and featured custom layouts, data visualizations, and embedded video interviews with Amadeus stakeholders – which we filmed on-site at their Madrid headquarters. We also produced downloadable PDF versions of each report for offline access.

To maximize campaign impact, we worked closely with Amadeus on go-to-market promotional assets, including PR materials, digital infographics, social media content, and a launch video. We also executed a complex lead nurture campaign in Eloqua, building audience segments and automated email workflows based on user interactions with the various report assets.
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The outcome.

The interactive reports provided a compelling way to share valuable insights, while Prism Present's analytics gave the Amadeus team the opportunity to monitor and optimize engagement. The integrated campaign - from high-quality video content to targeted nurture flows - successfully drove users deeper into the sales funnel, positioning Amadeus as a thought leader in the travel tech investment space.

The team's innovative approach and deep understanding of our needs have not only enhanced our engagement rates but also significantly improved our lead generation process.

Their commitment to excellence and proactive communication have made them an invaluable partner in our marketing endeavours.

I highly recommend Prism to any organization looking to elevate their digital marketing strategy.