The approach.
We designed and developed eight interactive online reports using Prism Present, an analytics-backed content platform that enabled tracking of reader engagement. Each report was tailored to its vertical and featured custom layouts, data visualizations, and embedded video interviews with Amadeus stakeholders – which we filmed on-site at their Madrid headquarters. We also produced downloadable PDF versions of each report for offline access.
To maximize campaign impact, we worked closely with Amadeus on go-to-market promotional assets, including PR materials, digital infographics, social media content, and a launch video. We also executed a complex lead nurture campaign in Eloqua, building audience segments and automated email workflows based on user interactions with the various report assets.