The challenge.
Amadeus had compiled in-depth insights into Travel Tech Investment Trends across eight key verticals - including travel sellers, airlines, airports, hospitality, payments, and corporations. The goal was to present these findings in a way that was both highly engaging and easy to digest for a professional audience. In addition to the content itself, the project needed to drive measurable marketing outcomes - moving readers further down the funnel through supporting assets and a lead nurture campaign.
The approach.
We designed and developed eight interactive online reports using Prism Present, an analytics-backed content platform that enabled tracking of reader engagement. Each report was tailored to its vertical and featured custom layouts, data visualizations, and embedded video interviews with Amadeus stakeholders – which we filmed on-site at their Madrid headquarters. We also produced downloadable PDF versions of each report for offline access.
To maximize campaign impact, we worked closely with Amadeus on go-to-market promotional assets, including PR materials, digital infographics, social media content, and a launch video. We also executed a complex lead nurture campaign in Eloqua, building audience segments and automated email workflows based on user interactions with the various report assets.
