The challenge.
At large industry events, brands like Coveo have only a short window to capture the attention of their audience. The challenge was not only to stand out in a crowded environment but also to create a lasting impression that would keep Coveo’s brand front of mind long after the event.
The approach.
Prism has been working with Coveo for over 4 years enhancing their event presence through carefully selected and creatively branded merchandise and print production. We focus on items both appealing and with carefully crafted approach to the event in hand, ranging from beauty products to everyday essentials ensuring that giveaways weren’t just collected, but actually used and valued. Each event is designed to reinforce Coveo’s key messages and deliver a consistent brand experience with that content first approach.
The outcome.
Our collaboration with Coveo helps maximise their impact at global events, creating a memorable presence that extended well beyond the show floor. The merchandise ensures Coveo’s branding and messaging stayed front of mind with their audience, strengthening recognition and reinforcing their position in the market.
