The approach.
We began by developing a clear messaging framework and a range of creative concepts, aligning with Elavon's brand while introducing a fresh visual direction. After selecting the final concept, we brought the campaign to life through a variety of assets - most notably, a launch video and a dedicated landing page. These featured a distinctive animated grid effect with a yellow and blue globe motif, reinforcing the global, connected nature of the product.
To support event activation at Money 20/20, we also produced a set of social media assets and designed an augmented reality (AR) experience to create buzz and engagement around EPG.