The challenge.
Elavon was preparing to launch its new Elavon Payment Gateway (EPG) across the United States and needed a strong creative campaign to introduce the product to the market. The launch required a new messaging framework, bold creative concepts, and a suite of promotional assets - including digital content and event-specific materials. The campaign also needed to make an impact at Money 20/20 in Las Vegas, a key industry event.
The approach.
We began by developing a clear messaging framework and a range of creative concepts, aligning with Elavon's brand while introducing a fresh visual direction. After selecting the final concept, we brought the campaign to life through a variety of assets - most notably, a launch video and a dedicated landing page. These featured a distinctive animated grid effect with a yellow and blue globe motif, reinforcing the global, connected nature of the product.
To support event activation at Money 20/20, we also produced a set of social media assets and designed an augmented reality (AR) experience to create buzz and engagement around EPG.
The outcome.
The campaign successfully equipped Elavon with a cohesive set of high-impact promotional materials to support the U.S. launch of EPG. The video and landing page served as key tools in communicating the new product’s value proposition, while the supporting assets provided flexibility across channels and events. The work laid a strong foundation for future marketing efforts around the payment gateway.
