FreedomPay Brand Guidelines header

The challenge.

FreedomPay was growing rapidly and making waves in the payments industry with its bold vision of “democratising payments” and “next-level commerce.” However, its brand didn’t reflect its innovation or values - it felt outdated and disconnected from the company’s direction.
FreedomPay Brand Guidelines img1
FreedomPay Brand Guidelines img2

The approach.

Prism was brought in to modernise and realign the brand. We started with deep research into competitors in finance and tech, looking for ways FreedomPay could stand out. Realising traditional brand archetypes didn’t fit, we created a new one just for them - The Maverick - blending traits of the Ruler, Creator, and Outlaw. Inspired by rule-breakers and visionaries like Richard Branson and Morpheus from The Matrix, we built a fresh brand framework and identity system around this new archetype.
FreedomPay Brand Guidelines img3

The outcome.

The result was a bold, distinctive brand that captured FreedomPay’s rebellious spirit and innovative edge - positioning them to lead and shape the future of fintech on their own terms.
FreedomPay Brand Guidelines img4

This is B2B marketing, maximised. Let's make it happen.