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The challenge.

FreedomPay wanted to create an engaging and informative digital experience to showcase their hardware solutions across various verticals. The goal was to present a wide range of hardware options from partners like Ingenico, Castles Technology, PAX, and Verifone, while enabling potential customers to easily explore solutions tailored to their specific industry needs. The challenge was to design a tool that would be user-friendly, visually appealing, and allow customers to easily navigate through multiple hardware options by vertical.
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The approach.

We developed an interactive eGuide that divided FreedomPay’s hardware solutions into eight distinct verticals, allowing users to easily browse the available options. Each vertical featured a curated selection of hardware tailored to the needs of that specific industry, with detailed information about each device for their partners Castles Technology, Ingenico, PAX and Verifone.
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The outcome.

The interactive hardware showcase eGuide became a key tool for FreedomPay's sales and marketing teams, offering an innovative and user-friendly way to present their hardware solutions across industries. It drove significant engagement, allowing prospects to explore the wide range of hardware options tailored to their needs. The eGuide also helped streamline the sales process, providing an easily accessible, interactive tool that allowed FreedomPay to showcase its value and build stronger relationships with potential customers.

This is B2B marketing, maximised. Let's make it happen.