The challenge.
Lucanet was preparing for a major release of their Consolidation and Financial Planning (CFP) offering and wanted to ensure the update landed with impact. The goal was to clearly communicate the new features, key use cases, and benefits to their audience – while visually demonstrating the product’s UI. They needed a high-quality, engaging video that could both inform and excite viewers, and support their release campaign.
The approach.
We worked closely with Lucanet’s team from concept to final delivery. Our first step was to develop the video script, ensuring the messaging was on-brand and structured to guide viewers through the news, updates and use cases. In a focused one-day shoot at Lucanet’s German headquarters, we captured the product lead presenting the content with energy and authority. Then, in post-production, we enhanced the footage with engaging visual elements to keep viewers engaged and highlight key product features — including UI screen overlays, branded graphics, and motion design to break up talking-head segments. This combination of clear scripting, professional filming, and creative editing ensured the content was both informative and visually appealing.
The outcome.
The final video delivered a clear and polished presentation of Lucanet’s CFP release, combining authoritative insight with an engaging viewing experience. It enabled Lucanet to:
- Showcase the product’s new features and UI effectively
- Communicate the main use cases in a compelling and digestible way
- Create a reusable marketing asset to support ongoing promotion of the CFP offering