The challenge.
Lucanet, a leading provider of financial performance management software, was preparing for its flagship event, Lucanet World - a high-impact moment to showcase innovation and connect with its global audience. The challenge was to translate complex product features into clear, compelling video content that would resonate across different markets, reinforce the brand’s position, and keep a sharp focus on user value.
Lucanet needed a series of videos that not only informed but engaged and energised attendees, blending product storytelling with visual clarity - without losing technical accuracy.
The approach.
Prism Create partnered closely with the Lucanet team to deliver a suite of polished, story-led product videos that would act as the centrepiece for the event’s product communications.
We began with a collaborative discovery phase to unpack each product’s purpose, benefits, and user value. Our creative team then developed a visual language that aligned with Lucanet’s brand guidelines while enhancing clarity and motion - translating software functionality into visually engaging storytelling.
Through careful scripting, animation, and editing, we created videos that were concise, dynamic, and modular in format, enabling use not just at Lucanet World but also across digital and sales channels beyond the event. Each video was designed to strike a balance between technical credibility and approachability, using animation, UI visuals, and voiceover to distill complex features into easily digestible narratives.
