The challenge.
Oracle wanted to equip its channel partners with a powerful tool to promote and upsell license upgrades. The challenge was to create an engaging and interactive asset that clearly communicated the value of upgrading, while being easy for partners to use with customers. Beyond the content itself, the solution also needed to include a logical flow and tracking capabilities to measure partner engagement and success.
The approach.
PrismCreate was tasked with delivering an interactive eGuide tailored for Oracle’s channel partners. We began by mapping the strategy and logic of how the eGuide should work, ensuring it was intuitive, easy to follow, and partner-friendly. Our team then crafted the content, designed the user experience, and digitally built the platform. Once complete, we integrated the eGuide into Oracle Eloqua, enabling full tracking and reporting of partner interactions and engagement.
