The challenge.
Outpayce wanted to generate high-quality leads for their Airport Pay solution, which enables seamless and secure payments at airports. The challenge was to design and implement a comprehensive lead generation campaign that would not only raise awareness but also nurture potential clients through the sales funnel. The campaign needed to engage airport decision-makers, showcase the benefits of the solution, and drive conversions, all while leveraging Eloqua for automated nurturing.
The approach.
We created a personalized nurture flow in Eloqua to guide airport professionals from awareness to conversion, using tailored content to highlight how Outpayce’s Airport Pay could enhance the passenger payment experience. This included a product demo video, a concise one-pager, and an engaging infographic - all designed to educate and engage at each stage of the journey. The content was fully integrated into Eloqua, with triggered emails based on user behavior to ensure maximum relevance and impact.
The outcome.
The Airport Pay lead generation campaign successfully engaged airport decision-makers, delivering high-quality leads to Outpayce’s sales team. The nurture flow resulted in strong open and click-through rates for the emails, with the video, one-pager, and infographic effectively educating potential clients on the solution’s value. By delivering tailored content at the right time, Outpayce was able to accelerate the sales process, increase awareness of the Airport Pay solution, and ultimately drive more conversions.
