The approach.
We provided end-to-end campaign support to amplify the impact of the webinar and generate high-quality leads. This included building a landing page to host event details and capture sign-ups, and also creating and deploying email campaigns in Eloqua, covering pre-event invitations, reminders, and post-event follow-ups. We also designed a suite of LinkedIn assets, tailored for both Outpayce and Precision channels, to drive visibility and clicks before and after the event.
The campaign was designed with consistency, clarity, and conversion in mind - making sure every touchpoint was engaging and easy to navigate for busy travel professionals.