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The challenge.

Outpayce, in partnership with Precision, hosted a fraud-focused webinar aimed at educating the travel industry on the growing risks and best practices around payment fraud. The challenge was to create a seamless campaign that drove registrations, supported pre-event awareness, and maintained post-event engagement - all while aligning with Outpayce’s brand and ensuring a smooth user experience across touchpoints.
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The approach.

We provided end-to-end campaign support to amplify the impact of the webinar and generate high-quality leads. This included building a landing page to host event details and capture sign-ups, and also creating and deploying email campaigns in Eloqua, covering pre-event invitations, reminders, and post-event follow-ups. We also designed a suite of LinkedIn assets, tailored for both Outpayce and Precision channels, to drive visibility and clicks before and after the event.

The campaign was designed with consistency, clarity, and conversion in mind - making sure every touchpoint was engaging and easy to navigate for busy travel professionals.
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The outcome.

The campaign delivered strong engagement across email and LinkedIn, resulting in a successful turnout for the webinar. The landing page and Eloqua emails provided a frictionless registration experience, while post-event content helped extend the life of the webinar and continue conversations with key prospects. The collaboration with Precision ran smoothly, with Outpayce positioned as a knowledgeable and proactive voice on fraud prevention in travel payments.

This is B2B marketing, maximised. Let's make it happen.