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The challenge.

As digital payments continue to evolve, so does the need for robust data security. Our client sought to educate airlines on payments tokenization - a powerful but often misunderstood solution. The challenge lay in transforming a complex, technical topic into something that felt relevant, clear, and engaging to business leaders, without oversimplifying its importance.

To do this effectively, the campaign required a central hero asset that could break down tokenization in a structured and digestible format. It also needed supporting assets that would reach audiences where they are most active - particularly on LinkedIn - and encourage meaningful interaction with the core message.

PrismCreate led the development of a full-funnel campaign anchored by an interactive eGuide titled "Payments Tokenization Decoded."

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The approach.

Prism Create led the development of a full-funnel campaign anchored by an interactive eGuide titled "Payments Tokenization Decoded." Working closely with the client, we drafted the content by interpreting their core value proposition and building a clear, two-part narrative structure that explored the challenge of data protection and the solution tokenization offers. The eGuide’s interactive format allowed users to explore content at their own pace, while a built-in demo flow visually illustrated how tokenization works in practice - turning abstract security mechanics into a tangible, easy-to-follow experience.

To support the campaign rollout and meet the demands of mobile-first content consumption, we created a short-form, portrait-oriented demo video designed specifically for LinkedIn. The video distilled the eGuide’s key takeaways into a concise, visually engaging narrative - ideal for on-the-go viewing and social sharing.

In addition to the hero asset and video, we designed a suite of static and animated LinkedIn creatives to promote the eGuide and drive traffic. These assets maintained visual and messaging consistency with the main content, helping to reinforce brand recognition while maximizing performance in-feed. They were crafted to stop the scroll, provoke curiosity, and direct users to explore the interactive guide further.

The outcome.

The "Payments Tokenization Decoded" campaign successfully bridged the gap between technical subject matter and compelling digital storytelling. The eGuide was well-received for its clarity and interactivity, positioning the client as a knowledgeable leader in the space. Users engaged with the content meaningfully, gaining a clear understanding of how tokenization works and why it matters.

The supporting demo video proved to be a versatile asset across marketing and sales channels, allowing teams to communicate the tokenization process in under a minute with both clarity and impact. Meanwhile, the suite of LinkedIn assets generated strong engagement, effectively driving audiences toward the eGuide and contributing to a wider campaign funnel.

Through creative strategy, thoughtful execution, and platform-aware design, Prism Create helped take a dense security topic and turn it into a story that not only made sense — but also made an impact.

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