The challenge.
Blue‑chip clients face tight RFP deadlines on multi‑million‑pound bids. Standard PDF responses offered no differentiation, the competition is fierce! Our clients need not just a written response, but a persuasive, immersive experience that elevated their bid above the rest, engaging multiple stakeholders in a compelling, branded narrative.
The approach.
We reimagine the RFP submission process as an interactive storytelling journey, delivered in many ways such as bespoke microsites (landing pages) branded for the client’s prospect. Key elements include:
Custom landing page:
A secure, high‑impact page hosting the full response, rich media, downloadables, embedded links, offering a seamless experience far beyond a static document. Engagement tracking allows clients to know precisely who viewed what and when.
Customer‑centric high‑level videos:
A bespoke video tailored to the specific client being addressed — demonstrating understanding of their needs, illustrating the solution narrative, and establishing emotional connection.
Content writing and design:
High‑calibre content writing, executive summaries, implementation roadmaps, team bios, and creative visuals (infographics, timelines, data widgets), designed to anticipate reviewers’ priorities.
Motion and presentation assets:
Animated motion graphics, dynamic visuals, and a polished presentation decks version for internal review, all designed in the customer RFP proposal.
Deadline‑aware production process:
Staged collaboration at key RFP milestones: initial discovery, first‑draft delivery, staging of the microsite, final QC and live link issuance — all timed in harmony with RFP submission windows.
The outcome.
This innovative, multi‑channel RFP delivery approach has consistently helped clients win high‑value contracts worth millions. It demonstrates:
Stronger client engagement metrics - microsite analytics that show deeper content interaction compared to PDF downloads.
More compelling stakeholder alignment - video and motion content resonating with executive reviewers, procurement, and technical decision‑makers.
Increased win rates - several clients have closed deals they’d previously lost, attributing success to the enhanced brand experience and clarity of narrative.
Efficiency gains - integrated process streamlines content updates and reviews across disciplines (writing, video, design), maintaining quality under tight deadlines.