The challenge.
IT resellers and managed service providers (MSPs) often face many of the same challenges as large vendors, but with the added complexity of channel-specific pressures – and usually with smaller budgets. They need creative campaigns and content that can help them stand out, promote partner products, showcase their brand, or highlight their own managed services. The challenge is to deliver all of this in a way that is cost-effective, scalable and aligned with both vendor and channel requirements.
The approach.
We support resellers across Europe through a mix of campaign delivery and strategic services. We work both indirectly – on behalf of vendors and distributors such as Cisco and Tech Data – and directly with channel partners themselves.
Our most successful approach has been delivering campaigns built from flexible, multi-format assets. These campaigns often include emails, social posts, landing pages, forms, infographics, videos, blogs, eBooks and datasheets (and much more), giving partners a toolkit they can scale and adapt.
As a HubSpot Partner, we also support resellers with their HubSpot requirements – from content creation and asset management to strategic retainer-based partnerships. In addition, we deliver to- and through-channel syndication solutions, using platforms such as Zift or bespoke portals, enabling partners to extend the reach of their sales and marketing resources and communicate more effectively across the channel.
The outcome.
By tailoring campaigns to the unique needs of IT resellers and MSPs, Prism has enabled partners to achieve greater visibility and stronger engagement, even when working with modest budgets. Our flexible asset-led approach has helped partners launch campaigns that are both creative and scalable, while our platform support and syndication solutions ensure they maximise the reach and impact of their content. Ultimately, Prism has helped channel partners better showcase their services, promote vendor products and strengthen their brand presence across the market.
