The challenge.
During covid, Sitecore wanted to create a consistent, engaging welcome experience for
new employees around the world. As more and more people became remote the challenge was to work out a
way to distribute the same experience for everyone around the globe!
However, coordinating stock, fulfilment, and delivery at a global scale posed significant logistical
challenges. Sitecore needed a streamlined and reliable process that would ensure every new starter
received their ‘Organic Kit’ quickly and without administrative burden on internal teams.
The approach.
The first task was to establish a straightforward yet efficient global
distribution model. We now operate through hubs strategically located in the UK, Hungary, Dubai, India,
Singapore, Australia, New York, and North Carolina. Each hub delivers a consistent experience for Sitecore
employees worldwide – right down to the way every swag box is wrapped.
We designed and implemented an end-to-end fulfilment process for Sitecore’s new starter welcome kits. As
part of the onboarding journey, each new employee is directed to a bespoke registration page, that we
created in collaboration with the HR team. Using unique codes, employees complete a simple form to provide
their delivery details and clothing sizes, ensuring every kit is tailored to the individual. The data then
flows directly into our database, where we oversee stock control, manage fulfilment with consistent
quality and branding, and coordinate international shipping to ensure timely delivery worldwide.
By centralising stock management and logistics with us, Sitecore avoids the complexity of handling
multiple suppliers or regional distribution channels, ensuring a smooth and standardised experience for
every new hire.
The outcome.
This ongoing partnership ensures every Sitecore new starter receives their Organic Kit
promptly, no matter where they are in the world.
The streamlined process has:
- Removed administrative strain from Sitecore’s HR and onboarding teams
- Maintained consistent quality and brand experience across regions
- Delivered a warm, personal welcome that reinforces Sitecore’s culture from day one
The outcome is a consistent, dependable onboarding experience that instantly makes employees feel welcome
and part of the Sitecore community – laying the foundation for a positive and lasting relationship with
the brand.
- Removed administrative strain from Sitecore’s HR and onboarding teams
- Maintained consistent quality and brand experience across regions
- Delivered a warm, personal welcome that reinforces Sitecore’s culture from day one
