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The challenge.

TeamViewer was preparing to launch TeamViewer Remote, a new, simplified solution designed to make remote connectivity more accessible to businesses of all sizes. The challenge was to create a distinct identity for the product, while delivering a bold go-to-market campaign that would stand out in a crowded space and clearly communicate Remote’s benefits to a wide audience.
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The approach.

We developed a unique visual and messaging identity for TeamViewer Remote, designed to feel fresh, approachable, and product-specific, while sitting confidently within the broader TeamViewer brand. This identity was then applied across a suite of go-to-market (GTM) assets, from social and digital to sales enablement and awareness materials. To amplify the campaign further, we extended the concept into the Above-the-Line (ATL) space - bringing the creative to life with animated digital ads placed on football pitches during live broadcasts, tapping into TeamViewer’s sponsorship of major sporting events.
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The outcome.

The campaign successfully launched TeamViewer Remote with a clear, consistent identity that resonated across digital and ATL channels. The football pitch animations gave the campaign standout visibility and extended reach, while the GTM assets helped internal teams and partners drive conversations and generate leads. The result was a confident, cohesive launch that positioned TeamViewer Remote as a trusted, intuitive solution for modern businesses.

The team's innovative approach and deep understanding of our needs have not only enhanced our engagement rates but also significantly improved our lead generation process. Their commitment to excellence and proactive communication have made them an invaluable partner in our marketing endeavours. I highly recommend Prism to any organization looking to elevate their digital marketing strategy.

This is B2B marketing, maximised. Let's make it happen.