The challenge.
Cisco and Tech Data wanted to highlight their collaborative offering for the SMB market — showcasing how Cisco’s tailored solutions, combined with Tech Data’s partner benefits, exclusive deals, and expertise, deliver exceptional value for resellers. The challenge was to present this partnership in a way that was both engaging and easy for resellers to understand, positioning it as a unique opportunity in a competitive market.
The approach.
PrismCreate was tasked with producing a promotional video that captured the essence of the Cisco–Tech Data partnership. We crafted a clear narrative to communicate the joint value proposition, then brought it to life through dynamic visuals, brand-led design, and professional production. The video was designed to be versatile, suitable for use in partner communications, digital campaigns, and events.
