The challenge.
Before 2020, Prism specialised in running, managing and building live events of all scales — from production builds and content creation, to video and experiential activations. But when Covid-19 hit, the events landscape changed dramatically. Live gatherings were no longer possible and clients urgently needed new ways to keep their teams, customers, and partners engaged and connected. The challenge was to pivot quickly and support clients in reimagining their events in a digital-first world.
The approach.
At Prism, we adapted to the change by extending our expertise into the digital space, becoming a flexible partner for clients across multiple industries. We supported projects end-to-end, from recording senior executives for virtual productions to hosting digital round tables, training sessions and customer workshops. Our team also handled video filming and post-production, ensuring high-quality output for online audiences.
To keep engagement high, we built in interactive and experiential elements. This included bespoke postal deliveries of gifts, food and event packs to accompany digital sessions, as well as live quizzes, wellbeing-focused team socials, and even breakfast briefings – complete with breakfast delivered to attendees’ doors. We managed the logistics behind the scenes, from shipping to prize distribution, to ensure a seamless and memorable experience.
The outcome.
By pivoting quickly and leveraging our production expertise, Prism enabled clients to stay connected with employees, partners and customers during one of the most disruptive periods for live events. From company-wide kick-offs and channel engagement days to customer workshops and virtual parties, we helped brands continue to deliver impactful, creative experiences despite the restrictions. The result was not only continued communication but also fresh, engaging formats that strengthened relationships at a time when connection mattered most.
