The challenge.
Worldpay wanted to help retailers better understand the evolving behaviours and expectations of modern shoppers. The challenge was to create a standout, educational asset that brought these insights to life in an engaging, interactive format - one that would capture attention, drive engagement, and reinforce Worldpay’s position as a strategic retail payments partner.
The approach.
We created an interactive eGuide built around six clearly defined shopper types - each with distinct traits, preferences, and buying behaviours. Users could navigate through each persona to uncover tailored insights, including key motivations, retail habits, and relevant payment considerations. Designed with intuitive navigation, custom animations, and a clean visual layout, the eGuide gave users a memorable, user-friendly way to explore complex retail personas and understand how Worldpay’s solutions could support each.
The outcome.
The eGuide became a powerful tool for sparking conversations with prospects and partners, helping Worldpay demonstrate both thought leadership and deep sector understanding. By offering a dynamic, personalised user experience, the eGuide stood out from traditional static content and provided real value to retail decision-makers looking to tailor their strategies to today’s diverse shopper landscape.
