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The challenge.

Worldpay sought to understand and communicate how customers prefer to pay across various industries. They needed a comprehensive campaign that could present insights from a vast dataset—33,000 consumers across 12 countries—tailored to 14 specific verticals, including travel, fashion, and education.
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The approach.

Prism collaborated closely with Worldpay to develop the "Power Your Payments" campaign. This involved crafting a bold and dynamic visual identity, producing detailed reports for each vertical, and creating engaging content such as videos and digital assets. The team ensured that each report effectively showcased the data and insights, making them accessible and relevant to the target audiences.

The outcome.

The campaign successfully positioned Worldpay as a thought leader in payment preferences across multiple industries. The comprehensive reports and supporting materials provided valuable insights to businesses, helping them understand and adapt to consumer payment behaviors. The engaging content and strong visual identity enhanced Worldpay's brand presence in the fintech sector.

This is B2B marketing, maximised. Let's make it happen.