The challenge.
Worldpay wanted to create a standout brand experience for Rethink, a flagship event series designed to bring together top clients and partners from across the payments space. The goal was to craft an identity and event presence that felt bold, modern, and aligned with Worldpay’s evolving brand — while elevating the attendee experience.
The approach.
We built a striking visual identity around the core concept of Rethink - challenging conventional thinking and exploring what’s next in payments. This identity was applied across every element of the event, including:
- Event branding and signage
- Stage design and on-screen content
- Motion graphics and opening films
- Presentation templates and speaker assets
- Environmental graphics and experiential touchpoints
The creative leaned into sleek visuals, bold typography, and dynamic animation to create a premium, future-focused atmosphere.
The outcome.
The Rethink event series delivered a memorable, ownable experience that helped Worldpay engage key stakeholders and reinforce its position as a leader in payments innovation. The design system created for Rethink now acts as a blueprint for future events, providing a scalable and consistent visual language that can evolve over time.
