Is the future of payments frictionless? Amadeus sure hopes so. The Amadeus Frictionless Travel Journey is a future-thinking initiative designed to highlight the vision Amadeus has for the future of travel payments.
We were tasked with bringing this vision to life, by creating a wide variety of content in many different formats to ensure the development of the Frictionless Travel Journey campaign. At the centre of this campaign was an interactive microsite showcasing the role payments plays at every step of the payment journey from Booking through to Destination, and beyond.
This focal asset was promoted across a wide range of channels including email, organic and paid social and PR – and was supported with additional assets including video, email, a webinar and more.
We’re excited to continue working with Amadeus, and seeing their vision for the frictionless future of travel payments come to life!