AMADEUS
Project
Amadeus
GTM Strategy for Fintech
Investment Trends Report
Sector
Fintech
Deliverables
Creative
Content
Digital Build
We developed and executed the GTM strategy and ongoing marketing activity for the launch of Amadeus’ Travel Fintech Investment Trends report in May 2022.
The report highlighted the research undertaken by Amadeus to discover what’s driving 2022’s travel fintech investment boom.
Our team has been an essential part of the project from the outset, starting with the creative for the report.
We then created a vast range of content to help promote the report, including emails, social posts, and a video, as well as an interactive experience which activated a fully automated nurture flow.
This highly successful campaign is still evolving, with both fireside and coffee chats now in the works.
When asked to rank the payments challenges they face in 2022 respondents identified these as their top challenges.
Optimizing payments on a global basis
The cost of payments
Fraud & Cybersecurity
Keeping up with new payment methods
Chargeback Management
