TRU
Project
Amadeus SkyCAST
Sector
Tech
Deliverables
Digital assets
A tru-ly sustainable digital event ‘giveaway’
The newly-formed TRU team at Amadeus came to us with a brief for a giveaway that would portray them as both innovative and sustainable at an upcoming industry event in Istanbul.
And with a lead-time of just three weeks, the Prism team needed to hit the ground running!
With traditional giveaways not being the most sustainable option, we decided to do things a little differently…
We created a digital experience where event attendees could choose to offset their flight to the event in Istanbul, courtesy of Amadeus.
The ‘giveaway’ was a huge success with the C-level audience in attendance, with Amadeus smashing their goal of offsetting 250 tons of CO2.
We can’t wait for the next event!
