MARKETING AUTOMATION
Project
Email and web management
Sector
Tech and Fintech
Deliverables
Design, build, configure and execute a variety of email and web assets across clients’ Eloqua, Marketo, and HubSpot instances.
Objective
To support global marketing and digital teams in developing and delivering global email and web campaigns.
Empowering marketing and digital teams to maximise the potential of their marketing automation platforms.
With busy teams being pulled in different directions, and the nuances and training required to get up and running across marketing automation platforms, we understand that for many Tech and Fintechs, finding the time, resource and skillset in-house to develop and execute email and web campaigns is a challenge.
At Prism, our team of digital and development experts have hands-on experience across several marketing automation platforms, including Eloqua, Marketo, and HubSpot. For clients such as Outpayce, Amadeus, ACI, and Worldpay, we design, build, configure and execute email and web assets and end-to-end campaigns directly in their instances of these platforms.
Emails and Landing Pages
These including building inspiring and punchy bespoke designs for one-off projects, developing a
series
of standard templates for departments to ensure brand consistency, or WYSIWIG modules to empower
internal users without development knowledge to be able to construct their own digital content.
Interactive Tools
Our skilled development team can build engaging digital experiences in HTML, tailored to the marketing
platform, that can be dropped in and hosted. Here, the clients benefit from output of the skillset of
our innovative development team, within the secure confines of their hosted platform. Examples of such
experiences include interactive benchmarking tools, infographics, and product calculators.
Forms and Registration Processes
For webinars and events, we can create forms with bespoke fields, to ensure you capture the necessary
data every time. Again, this data is stored in the confines of the automation platform, helping to
navigate GDPR and data hosting concerns.
Campaign Set up and Distribution
In some instances, clients request we handle the full end-to-end execution of the campaign
distribution.
This includes building send segments with the data within the platform, as well as the wider campaign
–
orchestrating the sequence of emails, audiences and send times, and settings.
This could range from a single email send-out to a set audience, to a multi-audience campaign with several decision-steps and dependency flows to determine the content delivered.
Reports and Insights
For marketing teams, access to their KPIs is an important aspect of managing email and web campaigns.
Within their platforms, we help by generating standard and curated reports, covering insights such as
open rates, click through rates, delivery rates, form submissions and more.
For nurtures or always-on campaigns, these reports and insights can be set to send automatically, as frequently as desired.
Have a marketing automation platform but not the time or resource to maximise its full potential? Get in touch to discuss how you can deliver engaging assets and campaigns, without the heavy lifting.
