OUTPAYCE
Project
Fx Unboxed
Sector
Fintech
Deliverables
eBook
Video
Digital assets
FX Unboxed: Generating leads for Outpayce’s FX Box
Having recently solidified their presence as the leading provider of travel payment solutions with a new brand identity, Outpayce wanted to refresh its existing FX go-to-market campaign – with the aim of achieving an ‘always on’ approach to push targets down the funnel.
The team at Prism worked on the strategy, planning, design and development of the campaign to enable an automated lead nurture for a pipeline of marketing qualified leads.
Prism identified three clear audiences to address and created a range of go-tomarket assets for emails, web and social which all promoted the hero asset, a gated interactive eGuide. Prospects were then added into an automated lead nurture program leveraging Eloqua.
Following on from the successful launch of this campaign, the Prism team continues to support Outpayce with its goals for 2023 and beyond.
