Project
Future Shoppers
Sector
Payments
Deliverables
Interactive research report, video, presentation deck, and more
Objective
Ensure Worldpay can stand out in the busy retail vertical with content that tells a clear and insightful story
Worldpay has a sophisticated verticalized marketing function that allows them to showcase their expertise in areas such as retail. Retail is a broad, exciting and vibrant industry where the checkout pays a fundamental part of the buying experience, but with online and in-store channels to contend with, the payment experience must be streamlined, simple, data-driven, and customer centric.
As part of their On The Pulse series of vertical reports, Worldpay tasked Prism with creating a visually impactful digital experience designed to showcase their recent industry research which highlighted the shopper of tomorrow across 6 distinct personas.
To achieve this goal, we stretched the Worldpay brand to the limit by bringing in a vibrant colour palette and enticing digital animations to create a research report like no other. This was built on our unique Prism Present platform, an interactive content tool that combines the best in digital and creative excellence with an analytics overlay that showcases how the content performs.
In addition to this report we also developed a video and additional supporting assets designed to ensure maximum reach for the report.