WORLDPAY
Project
Vertical Teams Campaigns
Sector
Fintech
Deliverables
A series of industry-related assets – including eBooks and reports
Objective
Deliver targeted messaging and tailored creatives across a multitude of verticals
Vertical Expertise
Across Worldpay, Prism works closely with the different vertical teams to deliver industry-aligned assets.
As a result, we deliver key go-to-market content and creatives that are tailored and targeted to sectors such as airlines, beauty, fashion, gaming, retail, government, insurance, trading – and more!
Campaign Example - Delivering Industry Reports
Several of the vertical teams at Worldpay had conducted in-depth market research to reveal payments insights across their different industries.
As part of their “On the Pulse” series, Prism helped craft a series of insightful reports to package this research for their audiences, analysing and identifying key trends to transform the raw data into compelling insights.
Each report had its own creative identity, complete with engaging imagery, graphics, and charts to ensure the key information was digestible and compelling.
To maximise the impact of each report, we designed a suite of promotional assets including social posts, infographics, teaser videos, and event collateral. Within the retail vertical, we took this a step further and developed a cutting-edge digital experience for both the ‘Next-level’ and ‘Future Shoppers’ reports.
Summary
At Prism, our tech and fintech expertise spans multiple audiences. Discover how together, we can inject strategic thinking, targeted content, and tailored creatives, across your tech and fintech marketing, no matter your audience.
