Travel Payments Report
and Digital Build
Within the travel sector the importance of payments - and getting it right - for travel consumers is paramount. The report created covers key friction points that buyers experience when making a purchase, the impact of payment issues on their overall experience, five key payment challenges facing travel retailers and top tips to help them mitigate challenges, boost conversion and drive loyalty. The team at Prism created the report design and creative for all online digital assets helping to promote and communicate to the travel audience.
We first work with clients to work out the logic of the questions for the market research to be carried out then delve into enormous amounts of research data provided to identify key trends and valuable insights. This process is very complex before we even get to design which is where the creative element comes into play and then we really hit the ground running, taking all the key nuggets and making into a digital campaign. These campaigns have super longevity and tons of content can be used in many different ways to create supporting materials from social through to video, animation and infographics and more!!!