Cisco NetAcad – Lighthouse Project
Messaging strategy and positioning, creative execution, print and online
After winning the pitch with the Cisco global team in California, the Prism team was tasked with creating a new look, identity and key messaging that needed to resonate with the target audience. This phase of the project turned out to be a huge undertaking, with a significant number of assets needing to be designed, built and delivered.
Following the launch of the Lighthouse project we’ve worked with the global Networking Academy team on a number of further projects and assets which are now live and being used across the globe.
To date, we’ve built over 25 assets for use online and offline, have translated and localised for different markets, and arranged printing and delivery globally. One of the most interesting projects within this campaign was to film at a Networking Hackathon in Brussels, where we took four members of our video team to shoot and manage the event, before continuing with post production.
We’ve met some incredible people on this journey with Cisco, and we’re proud to work with such inspirational and really true people that truly care about the future of our students around the globe. What this team does is quite unbelievable, and it’s an absolute pleasure to work with them.
“ Cisco Networking Academy has used the services of Prism for several years. After an agency search, they were selected for their creativity and responsiveness. Our first global campaign together was extremely well received. Its results shared with top leadership. Now, they support us on a quarterly basis rolling out new marketing tools and communications campaigns targeting multiple audiences. Recently, their social media creative was among the best for both student engagement and clicks. Two things stand out when working with Prism: how they can take your ideas and make them better; and how pleasurable and easy they are to work with! ”