TECH DATA

Make IT Happen.

Make IT Happen is a long-term brand identity project developed for Tech Data’s European security division. This project has developed into an ongoing relationship with the security team, for whom we now regularly design and create a range of high-profile online and offline marketing assets.

Sector: IT

Project

Make IT Happen long-term brand identity for security
partners of Tech Data.

Deliverables

Diverse selection of digital and print assets.

Creating “always-on” marketing assets and new brand identity for one of the biggest IT distributors in the world.

The team at Tech Data needed to increase engagement with partners and vendors across the breadth of the IT channel. We set off on a journey to create a long-term brand identity and partner resources for their security division.

We started with a brainstorming session for the naming convention with the key Tech Data stakeholders, before proceeding to create the Make IT happen brand identity. Since then, our creative studio has developed and produced a wide range of assets that enable channel partners looking to resell Tech Data’s extensive product portfolio. This includes interactive eBooks, interactive PDFs, one-page product briefs, technical sell sheets, competitive charts, social content and video animations.

Our content writers and account managers have also become immersed the world of security vendors, learning, understanding and taking out the complexity in content before making it easily digestible and compelling for channel partners across EMEA.

Being involved with such a great team at Tech Data has enabled our team to grow and provide channel support to vendors, resellers and end users alike. This growth has allowed us to develop a dedicated reseller division at Prism, where we’re now working directly with a growing number of resellers to drive awareness of Cisco security products and increase revenues.

Need help engaging with your partners or collaborating with resellers?
Reach out today. We can make it happen!

Tech Data logo

Tech Data Make IT Happen Video

Make IT Happen registration collateral

Tech Data product marketing brochure

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