The team at Tech Data needed to increase engagement with partners and vendors across the breadth of the IT channel. We set off on a journey to create a long-term brand identity and partner resources for their security division.

We started with a brainstorming session for the naming convention with the key Tech Data stakeholders, before proceeding to create the Make IT happen brand identity. Since then, our creative studio has developed and produced a wide range of assets that enable channel partners looking to resell Tech Data’s extensive product portfolio. This includes interactive eBooks, interactive PDFs, one-page product briefs, technical sell sheets, competitive charts, social content and video animations.

Our content writers and account managers have also become immersed the world of security vendors, learning, understanding and taking out the complexity in content before making it easily digestible and compelling for channel partners across EMEA.

Being involved with such a great team at Tech Data has enabled our team to grow and provide channel support to vendors, resellers and end users alike. This growth has allowed us to develop a dedicated reseller division at Prism, where we’re now working directly with a growing number of resellers to drive awareness of Cisco security products and increase revenues.