Pricing Announcement Campaign

WorldFirst are one of the UK’s leading international money transfer and FX organisations. Following their recent acquisition by Ant Financial, an updated pricing structure was announced that was set to make waves across FX. And to do that, WorldFirst needed some bold, interactive content and creative.

Sector: Fintech


Pricing announcement


Digital content including interactive infographics, animated social posts, a landing page and more!

Multi-channel digital content designed to shout about WorldFirst’s revolutionary transparent FX pricing.

Prism was tasked with creating a range of assets to help with the announcement of WorldFirst’s new pricing structure, set to shake up the FX industry by putting the customer first.

We developed a range of assets including three interactive infographics, each designed to target a different WorldFirst persona, as well as a social kit for Twitter, Facebook and Linkedin, consisting of a range of animated and static banners as well as compelling bitesize messaging. The team also developed and hosted a “faux” PR site that showcased the WorldFirst story, complete with an editorial and ads that is utilised across multiple campaigns.

Since completing the campaign we regularly ghost write for the WorldFirst blog, have filmed a number of employee testimonials, created additional social banners and much more – and this is just the start! We love working regularly with the WorldFirst team and can’t wait to see what the future has in hold for us!


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