Worldpay from FIS

Power Your Payments

Power Your Payments is a series of comprehensive studies designed to show merchants across 14 verticals how their customers expect to be able to pay, allowing them to create a more customer-centric payment experience. We were tasked with crafting a bold, dynamic identity for the campaign, content development, report copywriting, video production and go-to-market asset support.

Sector: Fintech

Project

Worldpay from FIS
Power Your Payments

Deliverables

Creative, content,
digital marketing

Shining a light on the way the world wants to pay

Power Your Payments is the 2020 flagship marketing campaign of the Worldpay Global Verticals team, and offers insight to the market about how customers want to pay across 14 verticals ranging from travel to food delivery, gambling, education and fashion. At launch, the focal point of each vertical campaign is a comprehensive report that shines a light on the payment preferences of 33,000 consumers from 12 countries around the world.

Our team has been a fundamental part of the delivery and execution of Power Your Payments. Working closely with the dedicated and efficient Worldpay team, we developed a bold, vibrant and powerful creative look-and-feel unique in the Fintech industry.

To support this excellent creative, Prism's team of account managers, content writers and designers hand-crafted each report, showcasing the data and insights provided by by data analysis company Opinium.

The reports are just the tip of the iceberg! Prism’s video production team developed an internal and external launch video (see below) that highlighted the significance of the campaign. The team also developed a series of promotional assets including digital and social content, paid media banners, and much more.

This was all achieved with a fully-remote team working from their home offices, kitchens and bedrooms!

Are you looking for agency expertise delivering high-profile reports, video work or campaign creative? Let’s discuss your requirements today.

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