AMADEUS
Project
Amadeus TTIT Campaign
Sector
Technology and Fintech
Deliverables
Multi-asset campaign spanning the entire marketing funnel, including creative identity, interactive reports, nurture campaigns, promotional assets, paid and organic social content and more!
Objective
Promote Amadeus’ first multi-vertical travel report series. Use this report as a platform to launch a series of dynamic lead-gen nurture campaigns for over 50 products spanning the business.
Amadeus Travel Technology Investment Trends 2024 is a series of reports that spans multiple business units across Amadeus, including Airlines, Travel Sellers, Corporations, Payments, Airports and Hospitality. The series is designed to showcase Amadeus’ understanding of the full end-to-end travel experience, and highlight technology trends and expectations for business leaders across these verticals.
More importantly, these reports represent the first major always-on lead generation campaign for Amadeus, as well as the first campaign for the newly created TRU team, built to encourage cross-vertical pollination of products, services, and cross-sell capabilities.
Prism was selected as the go-to-market agency to support Amadeus from the conception stage of the campaign through to launch (and beyond!). We have been an integral part of the project, delivering creative concepts, report design, digital execution, report builds (Digital and PDF), paid media assets, filming and video editing, organic content, email content, execution on Amadeus’ marketing automation platform Eloqua, as well as the development of a range of supporting sales and marketing resources such as PowerPoint decks, promotional videos and interactive infographics.
There is also a hugely complex nurture program underpinning the success of this campaign, consisting of over 50 sub-campaigns, each promoting different products or solutions. These are automated, with contacts automatically filtered into the most appropriate flow for them based on how they interact with promotional content. With hundreds of emails, and some complex logic to develop, this has been a labour of love, but has created a foundation for Amadeus to start promoting always-on product content – something that has never been done before.
The success of this project has only been possible thanks to daily collaboration with a huge number of contributors from both Prism and Amadeus. Working with a wide number of teams across Amadeus, including Brand, Digital, Web, Social, Product, and various project managers has meant this colossal undertaking has been made possible. We’re excited with how the launch went and we’re looking forward to seeing how the nurture campaign grows and evolves over the next 12-18 months!
