TEAMVIEWER
Project
Global GTM Product Launch
Sector
Tech
Deliverables
Creative
Content
Motion graphics
Video
Digital assets
Translated in 14 languages
Objective
Executing a full product
re-launch in just 8 weeks
TeamViewer is a global leader in remote connectivity solutions, empowering millions of users to connect, access, and control devices remotely from anywhere in the world.
It’s time for a new view: TeamViewer Remote Product Launch.
April 2023 saw the launch of TeamViewer Remote, a new and improved version of their flagship solution, refreshed to change security perceptions, emphasise ease of use, and simplify connection to supporting products and services.
Prism worked with the TeamViewer team to develop a messaging framework designed to showcase these new value pillars, and a fresh, vibrant creative that weaves the three pillars together in order to effectively communicate the value proposition of TeamViewer Remote.
To support the launch, we also created a range of assets including a homepage takeover, dedicated campaign pages on TeamViewer’s website, engaging social media posts, captivating launch videos, and sports sponsorship assets for Manchester United and the Mercedes F1 Team. These assets effectively conveyed - in 14 different languages - the benefits of TeamViewer Remote, generated excitement, and increased brand visibility.
Following the successful launch, we continue to provide ongoing support to TeamViewer in various areas and look forward to seeing what’s next this year.
