Amadeus had compiled in-depth insights into Travel Tech Investment Trends across eight key verticals - including travel sellers, airlines, airports, hospitality, payments, and corporations. The goal was to present these findings in a way that was both highly engaging and easy to digest for a professional audience. In addition to the content itself, the project needed to drive measurable marketing outcomes - moving readers further down the funnel through supporting assets and a lead nurture campaign.
Creating a unified platform to engage and educate travel sellers
Amadeus wanted to promote the latest features of its existing SECO platform to current customers, with a focus on three core pillars. The objective was to raise awareness and engagement around these updates, presenting them in a fresh and compelling way that aligned with Amadeus’ evolving brand identity.
TeamViewer was preparing to launch TeamViewer Remote, a new, simplified solution designed to make remote connectivity more accessible to businesses of all sizes. The challenge was to create a distinct identity for the product, while delivering a bold go-to-market campaign that would stand out in a crowded space and clearly communicate Remote’s benefits to a wide audience.
Helping Amadeus lead the sustainability conversation at IATA
Amadeus wanted to create a sustainable giveaway at the IATA event, aiming to offer something memorable and valuable while aligning with the growing demand for environmentally responsible initiatives. The challenge was to come up with a creative idea that would stand out at the event, be relevant to attendees, and have a meaningful environmental impact, all while reinforcing Amadeus’s commitment to sustainability.
Building an interactive tool to connect airport solutions
Amadeus needed an engaging, interactive experience to showcase their comprehensive travel technology solutions across the full passenger journey - from initial search and booking through to arrival at the destination. This digital experience had to seamlessly highlight both online and offline products in a unified and intuitive way. It also needed to be visually compelling, align with Amadeus' illustration style, and be optimized for a large touchscreen display at a major industry event in Madrid.
Driving seasonal demand with targeted performance assets
TeamViewer needed a global Black Friday campaign to promote a special offer across multiple markets. The campaign required a clear messaging framework and creative concepts that could translate effectively across cultures and platforms. With over 30 languages involved, the assets needed to be flexible, scalable, and adaptable for a wide range of digital channels including social media and email.
Amadeus wanted to promote their new internal values within the company to be rolled our across the offices worldwide. A creative concept and messaging framework was needed for this campaign to then be used for the design of assets across the campaign.
Driving better payment performance in priority verticals
Worldpay’s Vertical Growth team set out to launch its next thought leadership campaign. The goal was to communicate how small, smart changes in payment optimization could make a big difference to the bottom line – across seven different industries including travel, gaming, transport, finance, restaurants, and digital content.
Accelerating growth through smarter payment partnerships
Elavon was preparing to launch its new Elavon Payment Gateway (EPG) across the United States and needed a strong creative campaign to introduce the product to the market. The launch required a new messaging framework, bold creative concepts, and a suite of promotional assets - including digital content and event-specific materials. The campaign also needed to make an impact at Money 20/20 in Las Vegas, a key industry event.
Giving ACI’s fraud solution an identity that cuts through the noise
ACI Worldwide came to us with a clear challenge: to cut through the noise in a crowded, jargon-heavy industry and create a bold, distinctive identity for their fraud prevention solution. While the product itself was robust and trusted by financial institutions globally, it lacked a cohesive market-facing presence that could clearly communicate its strengths. ACI wanted a campaign that would not only define the solution’s value but also make it stand out - both strategically and visually - against competitors.
Outpayce needed a clear, concise way to showcase how its Hotel Solutions (HOS) offering helps hotels streamline payments, handle refunds, and manage no-shows. The content needed to resonate with a time-pressed audience, be easily digestible, and visually engaging - particularly for use at an industry event and across digital platforms like LinkedIn.
Creating a global brand experience for Worldpay’s Rethink events
Worldpay wanted to create a standout brand experience for Rethink, a flagship event series designed to bring together top clients and partners from across the payments space. The goal was to craft an identity and event presence that felt bold, modern, and aligned with Worldpay’s evolving brand—while elevating the attendee experience.
Turning a retail stand into a full brand showcase at NRF
FreedomPay needed a high-impact presence at NRF in New York - one of the biggest retail trade shows in the world. With a growing global reputation and a suite of cutting-edge hardware and commerce solutions, the challenge was to create a stand experience that would reflect the brand’s innovation, capture attention, and drive meaningful engagement with event attendees.
Driving attendance and engagement for a payments fraud webinar
Outpayce, in partnership with Precision, hosted a fraud-focused webinar aimed at educating the travel industry on the growing risks and best practices around payment fraud. The challenge was to create a seamless campaign that drove registrations, supported pre-event awareness, and maintained post-event engagement - all while aligning with Outpayce’s brand and ensuring a smooth user experience across touchpoints.
Creating an interactive guide to showcase payment hardware
FreedomPay wanted to create an engaging and informative digital experience to showcase their hardware solutions across various verticals. The goal was to present a wide range of hardware options from partners like Ingenico, Castles Technology, PAX, and Verifone, while enabling potential customers to easily explore solutions tailored to their specific industry needs. The challenge was to design a tool that would be user-friendly, visually appealing, and allow customers to easily navigate through multiple hardware options by vertical.
Building a strategic program to activate key partners
Nuapay sought to enhance their relationships with key partners and enable them to better understand and leverage Nuapay's payment solutions. The challenge was to create a strategic partner enablement campaign that provided partners with the tools, knowledge, and resources they needed to effectively sell and implement Nuapay’s offerings. The objective was to ensure that partners could easily access information, understand the value propositions, and feel confident in promoting Nuapay’s services to their own customers.
Helping sales teams show the value of multi-currency pricing
Outpayce needed a compelling way to showcase their MCP solution at an event and beyond. The goal was to create an engaging, informative, and interactive experience that would not only attract attention at the event but also serve as a valuable sales tool moving forward. The challenge was to design a tool that could clearly demonstrate the value of Outpayce's solutions while remaining user-friendly and visually appealing.
Outpayce wanted to generate high-quality leads for their Airport Pay solution, which enables seamless and secure payments at airports. The challenge was to design and implement a comprehensive lead generation campaign that would not only raise awareness but also nurture potential clients through the sales funnel. The campaign needed to engage airport decision-makers, showcase the benefits of the solution, and drive conversions, all while leveraging Eloqua for automated nurturing.
Providing insights into payment trends shaping hospitality
Amadeus Payments sought to position themselves as a thought leader in the hospitality payments sector, providing valuable insights into the future of payments in the industry. The challenge was to create a compelling, data-driven report that would resonate with key decision-makers and elevate Amadeus’ reputation in the space. In addition to the report, Amadeus wanted to support its findings with engaging multimedia content, including a video and LinkedIn assets, to maximize the report’s impact and reach.
Replacing reports with a binge-worthy video platform
ACI Worldwide sought to reposition its annual "Prime Time for Real-Time" report into a more engaging and impactful format. The traditional long-form written content wasn't effectively capturing the dynamic nature of real-time payments or ACI's leadership in this space.
Worldpay wanted to help retailers better understand the evolving behaviours and expectations of modern shoppers. The challenge was to create a standout, educational asset that brought these insights to life in an engaging, interactive format - one that would capture attention, drive engagement, and reinforce Worldpay’s position as a strategic retail payments partner.
Unpacking global FX trends to inform decision-makers
Amadeus aimed to shed light on the complexities of foreign exchange (FX) in travel payments. They needed to present intricate data in a way that was both informative and engaging for stakeholders in the travel industry.
Revealing what’s powering payment innovation in gaming
Worldpay sought to understand and communicate how customers prefer to pay across various industries. They needed a comprehensive campaign that could present insights from a vast dataset—33,000 consumers across 12 countries—tailored to 14 specific verticals, including travel, fashion, and education.
Building internal knowledge through an engaging education tool
Amadeus aimed to educate its partners and clients on travel payments through a comprehensive learning program. They needed a blended learning solution that combined online modules with in-person sessions, supported by engaging digital content and interactive tools.
Creating a bold new brand for a true payments maverick
FreedomPay was growing rapidly and making waves in the payments industry with its bold vision of “democratising payments” and “next-level commerce.” However, its brand didn’t reflect its innovation or values- it felt outdated and disconnected from the company’s direction.