Amadeus had compiled in-depth insights into Travel Tech Investment Trends across eight key verticals - including travel sellers, airlines, airports, hospitality, payments, and corporations. The goal was to present these findings in a way that was both highly engaging and easy to digest for a professional audience. In addition to the content itself, the project needed to drive measurable marketing outcomes - moving readers further down the funnel through supporting assets and a lead nurture campaign.
Creating a unified platform to engage and educate travel sellers
Amadeus wanted to promote the latest features of its existing SECO platform to current customers, with a focus on three core pillars. The objective was to raise awareness and engagement around these updates, presenting them in a fresh and compelling way that aligned with Amadeus’ evolving brand identity.
Helping Amadeus lead the sustainability conversation at IATA
Amadeus wanted to create a sustainable giveaway at the IATA event, aiming to offer something memorable and valuable while aligning with the growing demand for environmentally responsible initiatives. The challenge was to come up with a creative idea that would stand out at the event, be relevant to attendees, and have a meaningful environmental impact, all while reinforcing Amadeus’s commitment to sustainability.
Building an interactive tool to connect airport solutions
Amadeus needed an engaging, interactive experience to showcase their comprehensive travel technology solutions across the full passenger journey - from initial search and booking through to arrival at the destination. This digital experience had to seamlessly highlight both online and offline products in a unified and intuitive way. It also needed to be visually compelling, align with Amadeus' illustration style, and be optimized for a large touchscreen display at a major industry event in Madrid.
Driving seasonal demand with targeted performance assets
TeamViewer needed a global Black Friday campaign to promote a special offer across multiple markets. The campaign required a clear messaging framework and creative concepts that could translate effectively across cultures and platforms. With over 30 languages involved, the assets needed to be flexible, scalable, and adaptable for a wide range of digital channels including social media and email.
Driving better payment performance in priority verticals
Worldpay’s Vertical Growth team set out to launch its next thought leadership campaign. The goal was to communicate how small, smart changes in payment optimization could make a big difference to the bottom line – across seven different industries including travel, gaming, transport, finance, restaurants, and digital content.
Accelerating growth through smarter payment partnerships
Elavon was preparing to launch its new Elavon Payment Gateway (EPG) across the United States and needed a strong creative campaign to introduce the product to the market. The launch required a new messaging framework, bold creative concepts, and a suite of promotional assets - including digital content and event-specific materials. The campaign also needed to make an impact at Money 20/20 in Las Vegas, a key industry event.
Outpayce needed a clear, concise way to showcase how its Hotel Solutions (HOS) offering helps hotels streamline payments, handle refunds, and manage no-shows. The content needed to resonate with a time-pressed audience, be easily digestible, and visually engaging - particularly for use at an industry event and across digital platforms like LinkedIn.
Creating a global brand experience for Worldpay’s Rethink events
Worldpay wanted to create a standout brand experience for Rethink, a flagship event series designed to bring together top clients and partners from across the payments space. The goal was to craft an identity and event presence that felt bold, modern, and aligned with Worldpay’s evolving brand—while elevating the attendee experience.
Turning a retail stand into a full brand showcase at NRF
FreedomPay needed a high-impact presence at NRF in New York - one of the biggest retail trade shows in the world. With a growing global reputation and a suite of cutting-edge hardware and commerce solutions, the challenge was to create a stand experience that would reflect the brand’s innovation, capture attention, and drive meaningful engagement with event attendees.
Driving attendance and engagement for a payments fraud webinar
Outpayce, in partnership with Precision, hosted a fraud-focused webinar aimed at educating the travel industry on the growing risks and best practices around payment fraud. The challenge was to create a seamless campaign that drove registrations, supported pre-event awareness, and maintained post-event engagement - all while aligning with Outpayce’s brand and ensuring a smooth user experience across touchpoints.
Creating an interactive guide to showcase payment hardware
FreedomPay wanted to create an engaging and informative digital experience to showcase their hardware solutions across various verticals. The goal was to present a wide range of hardware options from partners like Ingenico, Castles Technology, PAX, and Verifone, while enabling potential customers to easily explore solutions tailored to their specific industry needs. The challenge was to design a tool that would be user-friendly, visually appealing, and allow customers to easily navigate through multiple hardware options by vertical.
Building a strategic program to activate key partners
Nuapay sought to enhance their relationships with key partners and enable them to better understand and leverage Nuapay's payment solutions. The challenge was to create a strategic partner enablement campaign that provided partners with the tools, knowledge, and resources they needed to effectively sell and implement Nuapay’s offerings. The objective was to ensure that partners could easily access information, understand the value propositions, and feel confident in promoting Nuapay’s services to their own customers.
Outpayce wanted to generate high-quality leads for their Airport Pay solution, which enables seamless and secure payments at airports. The challenge was to design and implement a comprehensive lead generation campaign that would not only raise awareness but also nurture potential clients through the sales funnel. The campaign needed to engage airport decision-makers, showcase the benefits of the solution, and drive conversions, all while leveraging Eloqua for automated nurturing.